The Three Phases of Customer Onboarding with Meon: Meon's August 2025 News Bulletin
When introducing innovations into a mature industry that has used proven technology for over 100 years, there's nothing more certain than that it's going to be a battlefield, and gaining territory will require a structured approach.
As Meon customers embark on the journey, there are three fundamental pillars that give the programme a structure that's standalone within the highways industry.
1st Phase - Seeing is Believing
Nothing matches the impact of physically demonstrating new road marking and road repair solutions to a cross-section of responsibilities from asset owners, designers and contractors.
Following very positive client engagement, the Meon Experience events are increasingly customised to increase the relevance of the product solutions shown.
Attendees are invariably gripped by what they see, whether they attend an in-house event at Meon or the show is mobilised and presented at customer locations. Events to look out for include:
- Highways UK, where Meon will be presenting a technology the UK industry has never seen before
- Road Expo Scotland
- Derbyshire County Council Experience Day
- Meon Road-Tour Ireland
2nd Phase - Knowledge and Know-How
The best products in the industry are guaranteed to fail if they're not used or applied correctly. The 2nd Phase is bolstered by three fundamental stages:
- i. CPD presentations - a critical step in gaining knowledge credits for all stakeholders
- ii. Training Academy - with a spectrum of online and face-to-face courses available, operatives gain confidence and motivation through effective upskilling programmes
- iii. Approved Installer Programme - specifically crafted to help reduce ironworks defects, the Magma Fan Club has recently received enthusiastic support across Scotland
3rd Phase - Research to Reality
Thousands of great ideas never cross the line and become commercialised, hence clients navigating the 3rd phase are given an exclusive support pack to ensure onboarding success.
The Meon R&D team are motivated by a goal to be industry leaders, and their effectiveness is measured by what impact new solutions have on improving productivity for users.
It's win-win or lose-lose - there's no middle ground. Our success is your success, and that's why there's increasing investment in Meon from influential industry stakeholders.
Looking Ahead
For anyone committed to exploring the benefits of using cold-applied technologies, you can embark on your journey with confidence when you embrace the Meon programme.
Russell Smallridge | Meon's Sales Director
